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By: Stephen Baughn It was just last week that I addressed a growing trend among many golf courses. That trend for all intents and purposes does not single out one particular golf course. In fact, it is a growing trend among many golf courses that are poorly managed and simply out of touch with reality. You will see below with Duran Golf's commitment to our Service Personnel with their new discount program that some courses are truly trying to stay in touch with reality.
There are still many golf courses who feel as though the economy bouncing back is right around the corner. It is because of this that many courses have ignored the fact that many people have simply given up the game. I haven’t given up, but I certainly have cut back, playing half as many rounds in 2009 as I did in 2008 and 2007. This trend that I am referring to is that of courses announcing specials, but making so many stipulations to their specials and discounts that you get frustrated and go somewhere else. I understand the need to maximize revenue, wanting to sell the most expensive tee time slots first before offering discounts. However, by advertising a discount, then making stipulations on that discount, you alienate the very people wishing to play your course. After all, some money is better than no money. Shortly after my article last week, we received an e-mail from the GM at Duran Golf Club in Viera, FL. The great thing about their new discount they are offering isn’t just the type of discount or who it affects; they apply it to everyone from all over the country wishing to come to Brevard County and play their great course and give it a shot. Brevard County has an enormous veteran and active duty military population. Approximately 21% of the population in Brevard County over the age of 18 is a Veteran of the United States Military. That represents somewhere in the neighborhood of 80,000 people or more. If you add the active duty military at Patrick AFB, the number increases significantly. It is important that we as Americans take care of those who have given their lives, their families’ lives, and time to ensure that we continue to have the freedoms in this country that we do. For more information and links to Veteran Owned and Supported Business, please visit http://www.veteranownedbusiness.com All of this being said below is a description of the new rates that Duran Golf Club is offering. · Special rates are offered to Police (Local police, sheriff, highway patrol, ATF enforcement), Fire (Local fire, Paramedics, EMS), and Military (All branches), and Teachers (Full time and part time academic, coaching, and administrative staff) · To receive special fees, individuals must have proper identification on their person, must be in ACTIVE DUTY OR IN A COMPENSATED, EMPLOYED, POSITION. Florida Resident will be considered owner of a Florida Drivers license, or able to provide proof of temporary residency (Utility bill, etc) Florida Resident- · For play inside 24 hours in advance, whether reserved or walk in – Special Fee 4a s · For play outside 24 hours in advance – Special Fee 5 Non Florida Resident - For all play, regardless of when reserved - Florida Resident Rate · Special Fee 4a offers a 50% discount off regular green fee rate · Special Fee 5 offers 25% off regular green fee rate The special Hero Industry Rates will be applied to WHEN THE TEE TIME IS RESERVED. (Example 1 – Tee time reserved 7 days in advance for foursome with two non industry individuals / full pay, and two Florida Resident Police. The Resident Police would be offered Special Fee 5) (Example 2 – Tee times reserved 7 days in advance for twosome including two non industry individuals / pay full rate. Two Florida Resident Police reserve the other two positions within 24 hours of tee time reservation, would be offered Special Fee 4) If you have any further questions regarding Duran Golf Club and their new rates, please visit their website at http://www.durangolf.com
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